podcast

Meet Spreaker's Publisher Plan

Meet Spreaker’s Publisher Plan

Podcasting is no longer a budding media experiment. It is a mainstream medium that plays an essential role in the advertising and marketing strategies of thousands of podcast publishers. 
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How to Promote Your Podcast

I have a fear that podcasters are taking the “build it and they will come” approach. One’s attitude could quickly become cavalier once their newest episode is uploaded. Sit back, put your feet up, and wait for people to come…

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Why Start Podcasting If You’re a Small Business

As a small business, it can be impossible to find your unique voice in the marketplace and successfully reach your audience. Consumers’ lives are saturated by advertising on a daily basis, so just how can you create brand personality and…

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The Perfect Marriage: Podcasting and Storytelling

(Updated November 2019) We have an innate need to tell stories. Stories provide a way to express our thoughts and feelings and hopefully arrive at common ground with our audience while doing so, despite physical or metaphorical barriers – that’s…

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