So you’ve come up with a fantastic podcast idea and you need some tips to get up, running and heard. Or perhaps you’ve already gained your good bunch of loving listeners, the ones that will be with you through the…
I have a fear that podcasters are taking the “build it and they will come” approach. One’s attitude could quickly become cavalier once their newest episode is uploaded. Sit back, put your feet up, and wait for people to come…
So, you’ve got the podcast but you’re still not seeing the listener engagement you were hoping for. Never fear! We’ve rounded up five of the best tactics to help you see your podcast participation go up, all it requires from…
So, you’re thinking about starting a company podcast but you haven’t got round to doing it yet, we give you three reasons why this form of audio content might be just what your business’s content strategy needs. In this digital…
Whether you listen to Common Sense with Dan Carlin, PBS NewsHour, or The New Yorker to get your podcast news fix you’re aware of the big difference in how the presenters communicate their message; not just in the language they…
So, you have the podcast and you have the listeners – the next obvious step is to start making some money from it. However, before you can start thinking about monetizing your podcast you need to make sure you have…
As a small business, it can be impossible to find your unique voice in the marketplace and successfully reach your audience. Consumers’ lives are saturated by advertising on a daily basis, so just how can you create brand personality and…
Easy, intuitive, and totally up to you. That’s exactly how you want your podcast listening experience to be: to find what you want easily, to not stumble through podcasts you’re uninterested in during your search, and to ultimately make the…
(Updated November 2019) We have an innate need to tell stories. Stories provide a way to express our thoughts and feelings and hopefully arrive at common ground with our audience while doing so, despite physical or metaphorical barriers – that’s…