Tag Archives: podcast

Podcasting Tips

Why Start Podcasting If You’re a Small Business

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As a small business, it can be impossible to find your unique voice in the marketplace and successfully reach your audience. Consumers’ lives are saturated by advertising on a daily basis, so just how can you create brand personality and make your business heard? One answer is podcasts. Podcasts are increasingly being integrated into brands’ content marketing strategies and rightly so; it is advertising which requires minimal equipment, little money and offers businesses the opportunity to create an intimate rapport with their customer.

If you need further convincing as to why podcasts are the future of B2C advertising, here are three more reasons as to why they might be just what your business needs to get on the road to establishing a relationship of trust between brand and consumer:

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Podcasting Tips

New: Creating an App for Your Podcast Just Got Easier!

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Connect with your audience more directly with an exclusive experience, all while expanding on your brand, with a customized Mobile App dedicated to your show.

It’s a seemingly small addition to your podcast’s overall distribution system that offers considerable benefits. It’s just about the closest you can get to your listeners, who can download your app (from either iTunes or Google Play—you can choose where to place it) and use it to get direct access to your show and only your show. There’s no getting distracted by other podcasts, and they’ll be able to give back and show you their love and appreciation by liking your episodes and leaving comments.

Aside from this intimate experience, Mobile Apps also offer a way to expand and build upon your podcast’s mission, what it stands for, and the brand you’ve constructed around it. It’s a professional touch that impresses listeners as well as potential sponsors looking for established podcasts to support and work with.

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Listening News Podcasting Tips

New! Spreaker’s 50,000+ Show Catalog Is Now on Amazon Alexa Devices

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Listening just got even more hands-off. Spreaker is proud to introduce yet another way of engaging with its catalog of podcasts: a new Amazon Alexa skill!

Amazon Alexa devices are wireless, voice-activated “smart speakers” that feature a personal assistant voice service named “Alexa”. These devices include Amazon Echo and Amazon Echo Dot. Similarly to Siri, Alexa will carry out the commands you say out loud to it.

Smart speakers have become a pretty big deal in the podcasting world as of late, and were the main topic of interest at this year’s RAIN Podcast Business Summit presented by NPR. Since Amazon Echo’s debut in 2014, they can now be found in over 20 million homes across the US. In fact, 42% of smart speaker owners claim they’re already essential to their everyday lives. Their ease of use alone is a persuasive selling point; there’s no searching for a remote control, not even the need to use access pins or swipe across the screen. With voice activation, smart speaker owners can ask for the weather report, access their favorite music, and, most importantly, tune in to podcasts.

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News Podcasting Tips

Keep Your Embedded Player Cleaner with the Custom New Feature

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Attention to detail. We know you’re into it. Especially when it comes to how your podcast is portrayed and played. After the recording itself, your website look is probably what you fuss over the most. And rightly so – brand consistency is key to appearing professional, and your embedded player is no exception.

So here’s the good news: Spreaker’s updated embedded player now slips in even better with your own branding – discrete, minimal, and powerful.

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Podcasting Tips

Spreaker’s All New Revenue Sharing Program

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How Full Control of Ad Injection is Revolutionizing Podcast Monetization

Great content has real value: your engagement with your audience is precious. The more you feel empowered and in control of the true value of your podcast, the more you will be able to really give to it and make it thrive. That’s why feeling fully in control of the way your podcast monetizes is important.

Savvy advertisers are already on to the phenomenal potential of audio content and are investing, big time. But there may remain a lingering concern that by accepting ads, you might be ‘handing over reins’ of your episode structure to advertisers. And what kind of money is there to be made, given the potential compromise?

Here at Spreaker, we resolutely believe that you CAN make your podcast steadily and seriously fruitful money-wise, while also keeping full control over your episodes. Earlier this year, we launched our Revenue Sharing program, allowing podcasters to earn money for every listen or impression. We are now delighted to announce that the program has graduated from its beta version, into a fully fledged sophisticated ad revenue system.

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Listening Mobile App News

Reverse Any Podcast’s Episode Order, Plus 3 Other Ways to Control Your Listening Experience

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Easy, intuitive, and totally up to you. That’s exactly how you want your podcast listening experience to be: to find what you want easily, to not stumble through podcasts you’re uninterested in during your search, and to ultimately make the choices you want to make, even while you’re listening.

With Spreaker Podcast Radio, we’ve kept what you want in mind, every step of the way from the moment you open the app. A handy search bar and curated lists and channels pieced together with care get you to the podcasts you’re looking for quickly and painlessly—and things don’t stop when you press play. Even as you’re listening in you get to take charge of what flows through your ears.

Playback features allow you to listen to whatever you want, however way you want it. We’re happy to announce that you now have the ability to reverse any podcast’s episode order, as well as use the other great features already available on the app, like a playback speed toggle, a sleep timer, and notifications for your favorite episodes.

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Podcasting Tips

Podcast, and They Will Follow: Spreaker Introduces Follower Tracking!

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Statistics are vital to podcasting. They help you track your growth and (indirectly) guide your podcasting process and content. The more specific the stats, the better, and whenever new kinds of statistical data become available to podcasters, it’s like striking gold.

Which is where Spreaker has set its focus. We’re thrilled to launch a new data point that’s sure to make your mouth water: follower tracking!

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Podcasting Tips

The Perfect Marriage: Podcasting and Storytelling

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We have an innate need to tell stories. Stories provide a way to express our thoughts and ideas and to hopefully arrive at common ground with our audience while doing so, despite physical or metaphorical barriers.

Good storytelling can be particularly powerful in getting our message across. If anything, it renders information more memorable: we’re way more likely to take in and remember a story than a list of bullet points. Once we’ve been caught in a web of personalities and emotions, that message lodges itself more easily into our brains.

Even more importantly, we’re more likely to get behind and promote the message of a story that compels us. We become more understanding and sympathetic to its particular point of view.

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Podcasting Tips

Podcast Suicide: 5 Errors to Avoid

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Here’s what NOT to do for your podcast’s success

Do you ever look back to when you were starting out podcasting and kick yourself over things you wish you had done differently? Stuff that you later figured out were making it hard for your podcast take off? Setting up a podcast is a learning process, but there are some slip-ups that you REALLY do not want to make!

Working at Spreaker, I’ve observed 5 mistakes in particular that inevitably damage a podcast’s potential to thrive. But once you’ve identified them, they’re actually pretty simple to avoid!

So if you are about to schedule your next episode, make sure you stay savvy and keep well away from these errors. Let your podcast soar, not sink!  

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Podcasting Tips

3 Simple Ways Podcasters Can Reach Listeners and Get Them Engaged

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What would your podcast be if your listeners weren’t there? It would just be a one-way conversation, a full-on monologue shared with no one but yourself. There’s almost no point in producing a podcast if there’s no one there to dialogue with.

And so, once you’ve found the right words to say and have used the best tools at your disposal to do so, the next step is to really focus on getting those words to open ears – and get them wanting more.

There are three components to reaching listeners and getting them hooked: distribution, engagement, and getting them loyal. Here’s how to approach each using Spreaker’s professional podcasting tools:

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