Tag Archives: advertising

Podcasting Tips

Spreaker’s All New Revenue Sharing Program

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How Full Control of Ad Injection is Revolutionizing Podcast Monetization

Great content has real value: your engagement with your audience is precious. The more you feel empowered and in control of the true value of your podcast, the more you will be able to really give to it and make it thrive. That’s why feeling fully in control of the way your podcast monetizes is important.

Savvy advertisers are already on to the phenomenal potential of audio content and are investing, big time. But there may remain a lingering concern that by accepting ads, you might be ‘handing over reins’ of your episode structure to advertisers. And what kind of money is there to be made, given the potential compromise?

Here at Spreaker, we resolutely believe that you CAN make your podcast steadily and seriously fruitful money-wise, while also keeping full control over your episodes. Earlier this year, we launched our Revenue Sharing program, allowing podcasters to earn money for every listen or impression. We are now delighted to announce that the program has graduated from its beta version, into a fully fledged sophisticated ad revenue system.

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Podcasting Tips Spreaker Live Show Podcast

Why Podcasters and Listeners Should Care About Dynamic Ad Insertion?

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Simply put “Dynamically Inserted Advertising” puts audio ads in podcast episode downloads and it stays there for a certain amount of time and then it stops being inserted when it’s reached a certain number of purchased impressions via downloads and plays.

“But one must be hyper-cautious of annoying audiences with bad ads and too many ads with this technology. The tech is not so much the issue, but how it is used.”

Ideally, all ads in podcasts should be read by the podcast host, an approach that can work with dynamic ad insertion.

One needs to be careful to make sure the listener experience isn’t degraded at all from this ad delivery method. One must be mindful of where the ad break is placed inside or at the beginning of the content. One also needs to be mindful that using music fades around dynamic ads must be thought through.

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General Podcasting Tips

Introducing Spreaker’s Revenue Sharing Program

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You have to be passionate to podcast. To get a great show up and running you need to invest time, and sometimes even money, into the tech, show production, branding, and marketing. While connecting with audiences can be a reward in itself, wouldn’t it be great to get some monetary returns as well?  

Unfortunately, agencies and sponsors are not the easiest to come by. Great podcasts are too often overlooked for big productions backed by even bigger networks. It’s hard to get recognition when you’re competing with well-funded production machines.

But we at Spreaker believe your podcast is worth the chance – why can’t monetizing be easy, and accessible to everyone? And so, we’re excited to introduce our new Revenue Sharing Program! It’s an easy opt-in program where podcasters can earn money for every listen, or impression, they get.

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Podcasting Tips Spreaker Live Show Podcast

Nine Evolutions of Podcasting In 2017

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Predicting the coming year of podcasting is a little more challenging than usual because, in my mind, the 13-year-old medium has been maturing very fast. Unfortunately, growth and innovation will be slow in coming this next year.

“It is true that podcasting’s best days are ahead and we do have many developing trends that will enable the medium to grow its creators and listeners.”

For a little perspective, the podcasting medium was a revolution when it began between 2004 through 2007.  Since then, podcasting has been chugging along at a slow, unrevolutionary but steady growth trajectory for many years.  It is true that podcasting awareness and listening grew a little faster over the past 2 years with the heightened media coverage of the reality and fictional storytelling podcasts.

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General Listening

Finding Podcasting’s Listening Simplicity

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carradioEvery time I step into a car with an AM/FM radio, I am reminded about the concept of simplicity and ease of use as key reasons why radio grew to have such a large listening audience.

When I contrast the current in-car radio experience with present podcast usability, the AM/FM radio experience is still winning the simplicity test and audiences today.

We have seen usability and simplicity gains of on demand audio and podcasting technology over the past 10 years. These usability improvements have started to erode the listener base of in-car radio and is causing a gradual increase in on demand audio podcasts usage.

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Podcasting Tips

How to Measure Your Podcast Analytics with Spreaker

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As content creators, podcasters must be able to measure the success and strengths of their product. Understanding the full scope of the stats and data available can be a challenge, but is necessary to improving the quality of your content. Essentially, the more resources you have on your listeners, the greater the possibility of creating better, appealing content, as well as connecting with sponsors and advertisers.

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General Listening

Is 2016 the year of Podcast Advertising?

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2016 is definitely the year of podcast advertising, especially considering our partnership with Triton Digital announced back in December. Even if it still has to scale before it becomes mainstream, big Internet brands like MailChimp and Amazon, along with plenty of startups like underwear brand Mack Weldon, have been using ads to pursue new customers through podcasts.

According to estimates from ZenithOptimedia, ad spending on podcasts in the U.S. could hit $35.1 million in 2016. That’s only 0.06 percent of all digital ad spending, but some say that estimate is low and that it could go as high as $50 million this year. – via adweek.com

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General News

Spreaker Announces New Partnership with Triton Digital

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Monetization in podcasting is an exciting prospect for platforms and networks alike. As a medium, podcasting is an ideal vehicle for bringing advertisers and engaged audiences together.

And so, we’re excited to announce Spreaker’s new partnership with Triton Digital, and our induction into their a2x® Ad Exchange program.

Triton Digital is a global digital audio technology and advertising company, providing the technical backbone for the digital audio marketplace. More specifically, we’ll be taking part in a2x®, Triton’s programmatic audio advertising exchange, starting on January 1st of 2016.

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Podcasting Tips

Learn How to Monetize your Podcast

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Podcasting is hard work; with research, scheduling, and lots of passion behind every episode. You love it, and that’s why you do it, but it would great to get some concrete returns for your effort.

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