I have a fear that podcasters are taking the “build it and they will come” approach. One’s attitude could quickly become cavalier once their newest episode is uploaded. Sit back, put your feet up, and wait for people to come…
So, you’ve got the podcast but you’re still not seeing the listener engagement you were hoping for. Never fear! We’ve rounded up five of the best tactics to help you see your podcast participation go up, all it requires from…
So, you’re thinking about starting a company podcast but you haven’t got round to doing it yet, we give you three reasons why this form of audio content might be just what your business’s content strategy needs. In this digital…
Whether you listen to Common Sense with Dan Carlin, PBS NewsHour, or The New Yorker to get your podcast news fix you’re aware of the big difference in how the presenters communicate their message; not just in the language they…
Easy, intuitive, and totally up to you. That’s exactly how you want your podcast listening experience to be: to find what you want easily, to not stumble through podcasts you’re uninterested in during your search, and to ultimately make the…
(Updated November 2019) We have an innate need to tell stories. Stories provide a way to express our thoughts and feelings and hopefully arrive at common ground with our audience while doing so, despite physical or metaphorical barriers – that’s…
Here’s what NOT to do for your podcast’s success Do you ever look back to when you were starting out podcasting and kick yourself over things you wish you had done differently? Stuff that you later figured out were making…
(Updated July 2019) What would your podcast be if your listeners weren’t there? It would just be a one-way conversation, a full-on monologue shared with no one but yourself. There’s almost no point in producing a podcast if there’s no…
Think about it: when you hear a good story or conversation, it sticks with you much longer than a Facebook post you glanced at does. This is because we engage with audio in a different way than we do with…
It’s a podcasting renaissance, as we already know. I won’t reiterate how it can be affirmed, there’s already very looong literature available on that (sources here, here, and here). Besides its general increased use, podcasting has also landed on new…