Learn Podcasting tips

Why and How to Use Podcasting in Your Content Marketing Strategy

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It’s a podcasting renaissance, as we already know. I won’t reiterate how it can be affirmed, there’s already very looong literature available on that (sources here, here, and here).

Besides its general increased use, podcasting has also landed on new content landscapes in the past two years, becoming a medium that content marketers can turn to when it comes to building relationships with potential clients. Marketers and consultants – the entire marketing sector, even – have started using this “new” tool as another way to stay in touch with the communities that follow them.

As part of my job at Spreaker, I study what can seem like a heterogeneous podcasting ecosystem to find common patterns that can help me with my daily struggle in understanding this fast growing market. One of the most interesting things I’ve noticed in the last months is the use of podcasting as a main platform in content marketing strategies.

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Learn Podcasting tips

Keep Your Audience Engaged with a Mobile App

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Podcasting has never been a one-sided affair – your content was made for an audience that could listen in and fully engage with it. Once you hit publish, your focus shifts from your own content to those out there waiting for you, and that includes reaching new listeners as well as those that have been there all along.

A customized Mobile App dedicated to your show is a great way to distribute your podcast out to listeners, get them hooked, and keep them coming back. While it’s important to spread your content through as many channels as possible, you don’t want your relationship with your audience to spread thin. A Mobile App bridges that gap between you and them and keeps things direct; your listeners download the app that you branded and created yourself, and your content gets to their ears in no time.  

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About Spreaker News Product

Looking Good When You Auto-Share

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Podcasting doesn’t end when you hit “Publish.” Your content needs to get to your listeners’ ears, and effective distribution means sharing your content quickly and looking good while you do it. But when your podcasting to-do list is already inundated with different tasks – mixing, editing, uploading, describing, tagging – some of the process risks falling by the wayside.

That’s why we’ve been focusing so much on the new CMS, to offer you a dashboard full of quality tools and features to help you every step of the way. Today, we’re eager to show you the newest addition: the ability to auto-share “camera-ready” episodes to all your social networks.

Here’s what we mean:

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Mobile App

Playing Favorites with Spreaker Podcast Radio for iOS

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We totally understand what it feels like to find a new favorite podcast.

You see an interesting title, the artwork looks great, and you think: sure, I’ll try listening to that! Ten minutes in, you’re completely hooked, and it takes you everything you’ve got to not binge on the entire season in one sitting.

And we totally understand that when you find a new favorite, you want to be able to listen to it at any given moment. That’s why we’ve just introduced a new Favorites section, as well as notifications about those favorites, to Spreaker Podcast Radio for iOS, so that you can always keep tabs on them. It’s a personalized element to your listening experience, and is another step closer to matching up our iOS experience to what’s currently available for Android.

Let’s take a look at how it’s done:

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News Product

Our Content Management System Offers New Podcasting Features

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You’ve got it all under control – introducing Spreaker’s new Content Management System!

The Content Management System, or CMS, is a powerful new tool that makes general podcast and content management a cinch, so that you can make quick changes as needed. We’ve taken care of the tech so that podcasters can stick to what they do best: podcasting.

You’ll find it all there – the CMS is a full view of your operation and output at a glance. It’s chockfull of new features that allow you to do loads of things, like customize your embedded player, manage multiple episodes at once, adjust cover image sizes, and much more.

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General Product

Updated: Show and Tell with Spreaker’s New Embedded Player

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Don’t just tell listeners your story, show it to them, too!

Simply put, podcasting is storytelling via an audio medium. Not so simply put, podcasting is storytelling delivered via a number of various elements that also includes artwork, branding, and listening tools.

Now, with Spreaker’s newest embedded player, the marriage of all those elements comes together in one place, that’s efficient for you, as a producer, and convenient for your listeners. You can tell your story, and show it, too, with a full display of your episode or podcast artwork front and center, as well as a complete listing of your past podcast episodes. You’ll also be able to customize its size and color, and get to please your listeners’ eyes as well as their ears.

Why should I use the embedded player, again?

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Spreaker Live Show Podcast

How to Be a Great Podcast Host – Spreaker Live Show #79

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In episode #79 of the Spreaker Live Show, streamed on Wednesday, September 7th, we discussed three important podcasting topics with Spreaker Head of Content, Rob Greenlee:

  • How To Be A Great Podcast Host
  • The Benefits Of Transcribing Your Podcast’s Audio
  • The Newly Released IAB Podcast Ad Metric Guidelines

Read more to see show notes and links discussed in this 52 minute episode.

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General

Finding Podcasting’s Listening Simplicity

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carradioEvery time I step into a car with an AM/FM radio, I am reminded about the concept of simplicity and ease of use as key reasons why radio grew to have such a large listening audience.

When I contrast the current in-car radio experience with present podcast usability, the AM/FM radio experience is still winning the simplicity test and audiences today.

We have seen usability and simplicity gains of on demand audio and podcasting technology over the past 10 years. These usability improvements have started to erode the listener base of in-car radio and is causing a gradual increase in on demand audio podcasts usage.

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Learn

How to Measure Your Podcast Analytics with Spreaker

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As content creators, podcasters must be able to measure the success and strengths of their product. Understanding the full scope of the stats and data available can be a challenge, but is necessary to improving the quality of your content. Essentially, the more resources you have on your listeners, the greater the possibility of creating better, appealing content, as well as connecting with sponsors and advertisers.

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Learn

“The Benefits of Networking for Podcasters” an Interview with Joe Pardo

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Joe Pardo is a podcaster with a passion for hosting great events, that’s why back in December of 2014 he started setting up the Mid-Atlantic Podcast Conference. The initial idea was to bring podcasters together for meetups and through Google Hangouts, and then to eventually grow into conferences. After seeing the fervent interest in having a podcast (exclusive) conference in the northeast, Joe Pardo jumped on the opportunity to make it happen.

We had a great conversation with Joe about how both hard and exciting it is to start podcasting, and how social media and networking are fundamental to turning your podcast into a real success. Read the interview to know more about the event and how to being part of it!

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