Learn Podcasting tips

How A Social Media Campaign Will Boost Podcast Subscriptions

Showing social media icons on smartphone

 

According to “The Infinite Dial 2015,”a study produced by Edison Research and Triton Digital, researchers found that 49% of the public are familiar with the term podcasting and 33% have listened to podcasts. Moreover, Facebook is the most used social media channel with nearly two-thirds (65 percent) of people using the service.

With podcasting growing in popularity, social media can be used as a catalyst to increase your podcast’s growth. Running a social media campaign is much more than gaining organic reach.

As part of your digital marketing strategy, social media campaigns can yield results beyond the normal constraints. Gains like brand awareness, website traffic, and podcast subscriptions are just a few additional by-products.

A social media campaign doesn’t begin when you send out a tweet. Like Spreaker podcasters understand, trends drive the efforts of the most successful brands. Depending on the scale of your campaign, you should spend days, even weeks just planning.

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News

10 Years of Podcasting

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Anyone that has been around since the beginning will find it hard to believe that it has been ten years since podcasts first arrived on the scene with iTunes 4.9. Although Apple cannot be credited with inventing the concept of digital audio episodes, there is no denying the iPod era paved the way and made it much easier to obtain content in an organised catalogue for the first time.

Only two days after launching podcasts, Apple announced that one million enthusiastic subscribers hopped on board the audio bandwagon. Sure, this growth dramatically slowed down, prompting some to predict its future demise, but the podcast has continued to grow under the radar for many years.

Here in the new media age, the facts speak for themselves with one billion subscribers across 250,000 unique podcasts and 8 million episodes. Outside of the podcast community, most are unaware that these figures show a massive audience, but by contrast a small number of people creating content when comparing to other forms of content creation.

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Events

Just 3 days until the Podcast Movement!

podcast-movement

 

We’re almost there! The Podcast Movement is just days away, and we at Spreaker are getting ready for what’s become the podcasting industry’s most important conference. We’ll be converging with over 1,000 other podcasters at Fort Worth, Texas, acting as sponsors, speakers, and broadcasters.

In fact, CEO Francesco Baschieri and Head of Content Rob Greenlee are warming up for their upcoming sessions. If you’re going, you simply can’t miss them!

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Learn Podcasting tips

4 Ways to Increase Podcast Audience Engagement

audio podcasting

You’re not just a podcaster. You’re a content creator. In order to grow your audience, focus on delivering value and involving your subscribers in the podcast.

Based on a study by Clammr, interest in podcasts has increased. Between 2014 and 2015, there was a 32 percent increase in the volume of Google searches for “podcast” and a 37 percent increase in downloads.

However, Clammr suggests that this “underlying growth is being driven more by increased listening from existing users than by growth in the underlying user base.”

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Learn Podcasting tips

Accelerate Your Podcast’s Growth With A Social Media Strategy

 

socialmedia

Social media is a powerful marketing tool. It opens doors to gaining personal connections with your podcast subscribers. To benefit the most, develop a strategy that will increase your reach and save yourself time.

When email and Facebook are inaccessible, 45% of users feel “worried or uncomfortable.” Social media is rapidly playing a larger part in our lives and work environments. Our connected lifestyles produce a social shift in how we interact with our family, friends, and coworkers.

Smartphone penetration is making social media soar with affordable prices and faster wireless networks. With nearly 7.2 billion people on the planet, 1.7 billion people have active social media accounts.

Each social media channel opens opportunities for podcasters to adapt to the behaviors of their listeners. Neal Schaffer, a recognized social media speaker, believes that effective social media must start by operating with a plan.

If you desire to accelerate your podcast’s growth, it’s time to build a strategy. Here are some techniques for four social media channels:

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News Spreaker Live Show Podcast

Spreaker Live Show #7 : featuring Robert Scoble

Presented by Rob Greenlee, Head of Content, Spreaker . Today show featured the co-host guest Robert Scoble, Rackspace’s Startup Liaison Officer and Tech Futurist.

Topics:
Talk about the current so called “Golden Age of Podcasting”
“Virtual Reality”, growing “Contextual World”, 360-degree video experiences and Facebook.
Whether “Podcasting” or “Podcasts” as a name for On Demand Audio that will last?
Will the growing APP ecosystem coming to the car replace AM/FM radio?
Whether “Smart Agents” like Siri/Cortana and “Machine Learning” will change Podcast Discovery?
How Tech will impact the growth of on-demand audio/podcasting?
How music services like Spotify will impact podcasting?
Is AUDIO more relevant now compared to video?
What are the most important things to get right to be a successful content creator these days?
Spreaker blog

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Learn Podcasting tips

Q&A on Podcasting with Lou Mongello

lou

Next week we’ll be heading towards the Podcast Movement, where we’ll have quite the busy schedule between being involved in various panels and live streaming thanks to our own Rob Greenlee.

Francesco Baschieri, Spreaker’s founder and CEO, will be presenting the session “Fear, Energy and Power of Live Audio Streaming“,  and Rob Greenlee is currently scheduled as moderator for the panel discussion “Podcasting: Present, Past and Future” as well as be participating in “Podcasts Advertising Standards“.

We’ll keep you informed on our every move, but in the meantime we had the chance to talk to another podcasting giant set to take the stage in Forth Worth.

Lou Mongello, with his more than 10 years of podcasting experience, brings us our second round of Q&As as we wait for the Podcast Movement to begin.

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Learn

Podcasting: Trends With Benefits

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Make no mistake, one of the biggest trends in both social and digital media right now is podcasting. Sure it’s been around for a decade now, but there is a rapidly growing mainstream audience that continues to embrace the ability to educate or entertain them in any location on almost any device.

Listeners are becoming more productive with their time and reaping the benefits as laborious tasks such as the commute, gym, housework or even a long flight can now be a perfect opportunity to learn more about any topic they can imagine.

As “new” media becomes the norm and audio information from an authentic voice can be enjoyed and even appearing in cars, there is no denying the appeal to podcast listeners. However, can this increasing trend offer any benefits to businesses and podcast producers? And how hard is it to get set up?

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Spreaker Live Show Podcast

Spreaker Live Show #7: featuring Ray Ortega talking about Podcast Tips

Presented by Rob Greenlee, Head of Content, Spreaker -Today’s show featured the co-host guest Ray Ortega, Host of “Podcasters Roundtable” and the “Podcasters Studio” podcast.

Topics:
Why and how did you get started podcasting?
The most important things to get right to be a successful audio creator?

Producer Tips on the show TODAY!
Shortening this show to 30 minutes or less. Focused and concise! Commute Times/Aver. Time Listen 25 min
Making the show a pure help and tips show about the Spreaker podcasting platform
You can now “Turn off and On” your Podcast RSS feed in Spreaker “Edit Feed” area drop down box
You can get a “Free” account on Spreaker that has 10 hours of free audio storage in the “Free Speech” plan
In Statistics “Plays” are actual Icecast/shoutcast streaming server plays, downloads are RSS based or direct website based
Spreaker at Podcast Movement 2015 – Just put out an announcement about our involvement in the event – See our Press Release section of our blog

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Learn Podcasting tips Spotlight

Q&A on Podcasting with John Lee Dumas

johnleedumas

Podcast Movement is just around the corner and we’re thrilled to be there among the podcasting giants.

Before we head out to the world’s largest podcasting conference, we’ve asked some podcasting rock stars to a answer a few of our questions. You’ll be seeing these guys there, too, taking the stage at the industry’s most anticipated event.

John Lee Dumas is the first expert to kindly reply to my questions, and he’s given us his dos and don’ts on podcasting.

A few words that best describe who you are.

I am the host of EntrepreneurOnFire, a daily podcast interviewing today’s most inspiring and successful Entrepreneurs. EntrepreneurOnFire has been awarded best of iTunes and generates over 1 Million unique listens and over $250,000 in revenue per month.

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