The first step to better targeting your podcast is understanding who the potential consumers of the medium you’re using are. If you know which particular market you’re talking to, you can approach your content with more awareness and communicate with your audience more effectively.
On June 25, Edison Research published all their podcast-related survey data from The Infinite Dial 2015, giving us a fully comprehensive view of who is really listening to podcasts.
Podcast listeners are more affluent than the general population (36% have a household income greater than $75,000), and have education beyond high school. A decade ago, it was primarily males who would listen in. In 2015, that number is now evenly split with 50% men, 50% women. Looking at age, there doesn’t seem to be a huge difference among age groups, with even teenagers making up a slice of podcast consumers.
Smartphone ownership has been found to be a major factor in the consumption of podcasts; currently 22% of smartphone users listened to a podcast in the last month. Additionally, nearly two-thirds of all podcasts are listened to on mobile devices over desktop computers.
Brands will find interesting data in the activity of podcast users on social media: it seems they use the platforms multiple times per day.
A fully detailed description of the research can be find on Rainnews.
Last week, an amazing thing happened. The President of the United States walked into a garage in Los Angeles to record a podcast with a scruffy comedian named Marc Maron on his WTF show. This event rocked the mass media and political world in a big way and sent a message that radio was not as relevant as podcasting in enabling intimate and personal connections with voters. This WTF episode garnered about a million downloads within 36 hours. This is another tent pole moment on the scale of “Serial” for podcasting and on demand audio. READ MORE
I just got back from Barcelona where last week I attended GEN Summit 2015 and spoke in a panel about podcasting and storytelling.
The Global Editors Network (GEN) is a cross-platform community of editors-in-chief and media innovators committed to sustainable, high-quality journalism, empowering newsrooms through a variety of programs designed to inspire, connect, and share.
Do you want to start a podcast, but have no idea what equipment to buy?
Here are 3 tips on how to start on the right foot with a low budget:
The GEN Summit 2015 is about to start in Barcelona, and we’re more than happy to be a part of a great session on Podcasting, together with the major experts of the industry including Serial’s Producer, Dana Chivvis.
The Global Editors Network (GEN) is a cross-platform community of editors-in-chief and media innovators committed to sustainable, high-quality journalism, empowering newsrooms through a variety of programs designed to inspire, connect, and share. The goal is to define a vision for the future of journalism and enhance its quality through innovation and cooperation.
More than one hundred years ago, the Italian scientist and inventor Guglielmo Marconi developed the first effective radio communication system. In 1901, he successfully sent wireless signals across the Atlantic Ocean, disproving the dominant belief of the Earth’s curvature affecting transmission.
Many years have passed since that first amazing scientific discovery, and now that Web Radio Festival is about to start in Rome, I can already anticipate that magic feeling I’ll get on meeting Elettra Marconi, the daughter of the man who can be considered the Father of Radio. READ MORE
Podcasting’s momentum has been continuously building up over the past 10 years, attracting creatives and audio content nerds alike, culminating in the success it is today. What better example of the heights it has reached than Podcast Movement, the now annual podcasting event, with this year’s second ever gathering taking place from July 31st to August 2nd. Past, present, and future podcasters will converge in Fort Worth for two packed days and nights – and Spreaker is proud to announce that we are both sponsoring the event as well as attending! READ MORE