Traditionally, election campaigns are filled with staged photo opportunities in neighborhoods across the country featuring all walks of life. The familiar site of politicians kissing any baby that moves now feels a little too contrived for comfort, especially when coupled with clichéd sound-bites to show the big picture to hard-working families of how they will reform and empower the people to build a better future for America.
The final ingredient required to make any election campaign a real game-changer is the overuse of metaphors to deliver their message into TV’s multiple rooms in every home across the United States. However, voters aged 18-34 are now ditching the humble TV and have heard these buzzwords words one too many times.
Whoever spends the most millions on television adverts is no longer guaranteed to pick up the keys to 1600 Pennsylvania Ave. This message now only reaches a fraction of voters compared to the past and those that it does reach are growing tired of over-familiar empty words that now fall on deaf ears to the modern, sophisticated electorate.