Tag Archives: monetization

Podcasting Tips

Spreaker’s All New Revenue Sharing Program

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How Full Control of Ad Injection is Revolutionizing Podcast Monetization

Great content has real value: your engagement with your audience is precious. The more you feel empowered and in control of the true value of your podcast, the more you will be able to really give to it and make it thrive. That’s why feeling fully in control of the way your podcast monetizes is important.

Savvy advertisers are already on to the phenomenal potential of audio content and are investing, big time. But there may remain a lingering concern that by accepting ads, you might be ‘handing over reins’ of your episode structure to advertisers. And what kind of money is there to be made, given the potential compromise?

Here at Spreaker, we resolutely believe that you CAN make your podcast steadily and seriously fruitful money-wise, while also keeping full control over your episodes. Earlier this year, we launched our Revenue Sharing program, allowing podcasters to earn money for every listen or impression. We are now delighted to announce that the program has graduated from its beta version, into a fully fledged sophisticated ad revenue system.

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General Podcasting Tips

The Numbers Game: New Statistics added to Spreaker’s CMS

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We’ve got a mission to provide the most complete, all-in-one podcasting solution out there with our CMS. It’s a professional dashboard that covers editing, feeds, social media distribution, and monetization opportunities (amongst other things) so that you have greater control over your content. Now we’ve ticked one more thing off our list of features: introducing statistics to Spreaker’s CMS.

They’re easier to access, and now thanks to a beautiful new redesign, even easier to read. Plus we’ve added a few extra goodies while we were at it – you’ll have the key to unlocking your audience in no time.

Why statistics are important

The importance of understanding your statistics cannot be overstated. They offer you a complete reading of your listeners, like who they are and where they’re from. With that insight, you get a clear idea of your podcast’s progress and how to further develop your content; stats function as feedback, encouraging you to keep doing what you’re doing, or pushing you to experiment and improve your process.

Detailed statistics are also crucial data to report to ad agencies and sponsors if you’re looking to monetize your content (if that’s the route you want to take, of course – Spreaker offers an easier, more automatic revenue sharing program, too). Ad providers want to be able to match up products and the audiences they’ll be advertised to as best as possible, and the stats you provide should be leveraged accordingly (for example, they’ll want to be sure that the men’s shaving kits they’re pushing aren’t getting featured on children’s programming). It’s similar in approach to any other type of content monetization – even bloggers have to provide reports of their readership to their sponsors, because why place an ad on your page that isn’t likely to get read or paid attention to? With the help of detailed statistics, you’ll be able to show them the power of your podcast’s reach and the who, what, where, and why of your listeners with one go.

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General Podcasting Tips

Introducing Spreaker’s Revenue Sharing Program

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You have to be passionate to podcast. To get a great show up and running you need to invest time, and sometimes even money, into the tech, show production, branding, and marketing. While connecting with audiences can be a reward in itself, wouldn’t it be great to get some monetary returns as well?  

Unfortunately, agencies and sponsors are not the easiest to come by. Great podcasts are too often overlooked for big productions backed by even bigger networks. It’s hard to get recognition when you’re competing with well-funded production machines.

But we at Spreaker believe your podcast is worth the chance – why can’t monetizing be easy, and accessible to everyone? And so, we’re excited to introduce our new Revenue Sharing Program! It’s an easy opt-in program where podcasters can earn money for every listen, or impression, they get.

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Podcasting Tips

Learn How to Monetize your Podcast

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Podcasting is hard work; with research, scheduling, and lots of passion behind every episode. You love it, and that’s why you do it, but it would great to get some concrete returns for your effort.

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